E-Marketing: Getting Better as We Go Along

Like many organizations, PACE strives to strike the proper balance of communication with our supporters. We need to be effective and get our message out, but we don't want to be intrusive and annoying.

We also want to remain faithful to our efforts to be more environmentally conscious, as well as adhere to our budget plans, by reducing paper waste and relying more on electronic marketing than on direct mail marketing.

Sometimes in our zeal to let you know about a new development with the show we forget that we're not the only ones sending you email. Please believe me when I say that it's not intentional. Like many of you, we also receive more than our share of email in our in-box, and we know that it's frustrating to wade through and get to what's relevant.

I mention this now because our electronic marketing campaigns will start again over the next several weeks, and we're looking at different ways to make sure that we're communicating as efficiently as possible. For example, we are working on automating the process of managing our contact database, so that opt-in/opt-out becomes a quick one or two click process for our customers. We're also trying to target our emails better so that people receive only that information that is relevant to their interests.

With that in mind, if you get an email promotion from PACE, SSPC, or PDCA regarding the show, and you no longer wish to receive them, please follow the opt out instructions that appear at the bottom of the message. Please also be aware that often times we may have more than one email address for you, so you may want to ask us to remove any email address that you think we might have.

I leave you with one last thought: Our post-show survey following PACE 2008 in Los Angeles last January revealed that a staggering 85% of PACE customers prefer to receive their information about the show via electronic delivery (email, web site, etc.) versus any other means. We recognize that that doesn't mean we have a license to SPAM you mercilessly - that just isn't our goal. But we are also trying to give you what you seem to be requesting: Fast and efficient delivery of show information over the Internet.

We appreciate your continued support of PACE and look forward to seeing you in New Orleans. If you feel like leaving a comment for me regarding this post, please send email to kline (at) pace2009.com.